Seems Swatch is being homage to the bad guys for this time around for this new collection being released this year. The company decided rather doing a theme for the hero, and the spy we want to be, are paying respect to the bad guys who kicked ass in James Bond Movies. There is a collection of 22 Watches in the collection. There is even watch for the new bad guy Dr. Greene that will be in the Quantum Solace.
As Jay-Z said, "Say Hello to The Bad Guy"!