May 18, 2011

WELCOME THE PIRATES - MATT MASSON ON PIRACY BEING A PATH TO INNOVATION

Music, Film, and all forms of content are being copied and pirated on various levels. Here Matt Masson goes into why companies should embrace pirates, and how markters should create "ecosystems" around a brand or product. As stated before, If I was a record label beside looking for talent I would be looking for technology innovators.



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