Tom Kelley is all about innovation. Here he is talking about how we all need to think at the Nielsen's 360 Conference. regardless of your position, you should be thinking innovation, and in doing so collecting data. I truly believe the more you become a sponge for knowledge the more creativity is born. Kelley's outlook speak on observing the world continuously, become a anthropologist and that in life it's about the verbs, not the nouns. Remember folks it's about the actions that define a person and the height of success is driven by making things happen, not by watching.
Here another video where he speaks on creativity, and how to tap it!